A Passion for Invention

We help clients reach their goals – whether it’s increased revenue and engagement, brand building, or fixing a challenging technical problem – through creative design, excellent engineering, the thoughtful integration of new technologies, and timely delivery.



Solving Difficult Problems Through Customized Solutions

Game Development

HitPoint's robust multi-platform development tools mitigate risk and ensure success.

Augmented Reality

HitPoint Studios is a leading expert in computer vision and world sensing technologies.

Wearables and Connected Devices

HitPoint has worked on all major IoT platforms - smartwatches, headsets, Bluetooth, RFID, voice assistants.

Research and Development

From designing new AR use cases in retail to innovative gameplay, your ideas become reality.


Fun, Visually Striking, Surprising, and Challenging

Advice for Toy Inventors – Notes from Toy Fair 2018

February 22, 2018 | 0 Comments

I just returned from my favorite conference of the year, Toy Fair. I still enjoy many traditional toys (skip to the end of the post if you want to see my personal favorites), but this year I attended, along with…

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A Manager’s Guide to Augmented Reality

February 8, 2018 | 0 Comments

HitPoint Studios has its roots in game design and development, but we enjoy challenges of all sorts, and have increasingly been applying our expertise in computer vision to business problems. If you are considering using Augmented Reality or simply want…

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2 days ago
Did you know HitPoint president Ariella Lehrer has her own tech blog? Read interesting insights about AR, new tech, and most recently, her thoughts on this year's #ToyFair2018! https://t.co/OrkAOcBZy9
4 days ago
We're checking out all the cool toys and tech at #ToyFair2018 in NYC! Let's see what we can enhance with #AR to make some cool connected toy experiences! https://t.co/Bbr9mmmnih hitpointinc photo
1 week ago
Have we mentioned our new website yet?! Check out our full range of services, awesome portfolio, and that SWEET video!