AR or Bust – What’s Next for Schools?

What determines if an EdTech product is successful? The criteria are daunting. (1) It must teach something faster or better than is possible otherwise. (2) It must be relevant to the curriculum and teachers’ needs. (3) It must be affordable and accessible to all schools and students. (4) Ideally, it engages the student through experiential,…

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Augmented reality platform advances STEM interest, learning for K-12 students, Sneak Peek Kit on sale for holidays

Explore Interactive and HitPoint Studios partner to launch educational augmented reality interactive game set. WEST LAFAYETTE, Ind. – Purdue-affiliated Explore Interactive, a startup gamifying science, technology, engineering and mathematics (STEM) concepts through an augmented reality mobile platform, is announcing a new development partner, HitPoint Studios, to help move technologies to the public. The new product…

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Augmented Reality in the Classroom – Lessons Learned

Many companies with glitzy AR apps have come and gone; many educational use cases have been tried and discarded. Is Augmented Reality just the latest in an endless stream of educational technologies that don’t add up to more learning? Maybe. Beautifully rendered virtual images of the periodic table and human anatomy or spinning globes have failed to become standard…

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Adera Season Pass Available for iOS and Android

THE FIFTH AND FINAL EPISODE OF ADERA IS NOW AVAILABLE FOR iOS AND ANDROID Combining gorgeous graphics with classic gameplay, Adera is now updated and ported to all major gaming distribution channels Los Angeles, CA. July 12, 2018 – HitPoint Studios, a leading mobile game developer, has launched the fifth and final episode of its Adera…

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A True Turing Test

When the first smart speaker was announced by Amazon in 2014, I was unambiguously enthusiastic about its potential with kids. I immediately approached Amazon, then later Google about creating skills/actions for Alexa and Google Home. Sadly, I was told by both companies that they weren’t interested in children’s content because of privacy/COPPA concerns. Since my…

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The Five Year Pivot

I was thinking about how to summarize this podcast about my life and career, and kept coming back to “Shit Happens, Pivot.”  Basically I founded three companies in the interactive business, then went through gut-wrenching change about every five years in order to stay solvent. There were no roadmaps, no mentors…so naturally I made every…

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Advice for Toy Inventors – Notes from Toy Fair 2018

I just returned from my favorite conference of the year, Toy Fair. I still enjoy many traditional toys (skip to the end of the post if you want to see my personal favorites), but this year I attended, along with HitPoint’s CEO, Paul Hake, to get feedback on our first connected toy prototype. It was…

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A Manager’s Guide to Augmented Reality

HitPoint Studios has its roots in game design and development, but we enjoy challenges of all sorts, and have increasingly been applying our expertise in computer vision to business problems. If you are considering using Augmented Reality or simply want to know what all the hubbub is about, check out this summary of the field…

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Heartland Series: Q&A with HitPoint Studios CEO Paul Hake

ESA spoke with CEO of HitPoint Studios Paul Hake about the advantages of being located in Greenfield, Massachusetts, and how his studio leverages the surrounding talent pool to focus on the technologies of the future. Edited for brevity not content. Showcasing the geographic diversity of the video game industry, the Heartland Series features interviews with…

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Ariella Lehrer Joins HitPoint Studios as President

CEO of Legacy Games, Lehrer to Focus on Augmented Reality (AR) Opportunities with Long-Time Development Partner GREENFIELD, MA: October 10, 2017 – AR/VR, mobile and casual game developer and publisher HitPoint Studios today announced that Ariella Lehrer, founder and CEO of Legacy Games, will be joining the studio as president, effective immediately. The move follows…

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