The brave dogs of Mighty Dog® Nation need your help!

We know small dogs.  And we also know that they could use your watchful eye as they bound, burrow, and bop their way all around town in search of protein-packed Mighty Dog® food for Small Dogs.

• Help Max pursue his nefarious nemesis: Mr. Squeaky!
• Help Goose zero in on the final showdown with the green monster!
• Help Rocky adventure through the park in search of treasure!

This strategy-based puzzle platformer will have you scrambling to aid each dog in the quest for their own particular goal.

Can you get all the Mighty Dog® cans in the level?  Can you do it faster than your friends?  Invite them to play with Max, Goose, and Rocky too, then challenge them to see who can get the highest scores.

 

 

Case Study

Mighty Dog Adventures was developed to support Purina Mighty Dog®’s “We Know Small Dogs” campaign. The client approached the advergame team at HitPoint with a style guide for the campaign which was full of vibrant imagery, strong characters, and imaginative and adventure-driven themes. All of these elements lent themselves perfectly to a puzzle platformer game which featured the brand’s mascots crusading through a variety of storybook-like locations.

One of the central messages of the “We Know Small Dogs” campaign was the importance of the specially-formulated, high-protein formula of Mighty Dog® dog food in energizing small dogs to power through their days. To underscore this message, each level in the game featured a variety of hidden cans of dog food which the player had to hunt down and gobble up for an energy boost. Without enough energy to continue their adventure, players would be unable to unlock the next level.

Mighty Dog Adventures was live on Flash and mobile devices from April 3, 2011 to September 30, 2011. During that time:

• Players racked up over 1,118,519 game plays
• 390,727 players chose to play the game more than once
• Players spent an average of 12:54 interacting with the game
• Over 3,611,992 cans of Mighty Dog® dog food were collected
• 31,988 Facebook invites were sent from players to their friends