Halloween is coming up and ghosts have haunted Willy Wonka’s chocolate factory. Worse still, the famed inventor himself has gone missing! The factory’s candy-making machines are being sabotaged, the Oompa Loompas are out of sorts, and if someone doesn’t act quickly, Halloween might not be so sweet this year. It’s up to you to restore balance to the factory as you explore its expansive environments, solve riddles which will lead you closer to where Wonka has been trapped, and banish the nefarious ghosts back to the netherworld.

To sweeten the deal, you’ll earn sweepstakes entries for a real-life contest with real prizes as you play. So what are you waiting for? Find the hidden candy in each environment, unlock new areas and power-ups, earn trophies and achievements, battle the ghosts, and use your wits to save Halloween!

 

Case Study

Wonkaween was developed under extremely tight time constraints — from kick-off to launch, HitPoint’s advergame team had approximately two months to design and develop a fully-featured social adventure game which would act as a focal point for Nestle’s “32 Days of Wonkaween” campaign for teens and adults. The game launched on-time on October 1st, 2011, and remained online as scheduled until November 1st, 2011.

The game took painstaking care to follow in the tradition of a beloved fictional world that many, many audiences are familiar with. It featured letters written in the style of Roald Dahl’s Wonka,  daily riddles from the Oompa Loompas which lead players to pertinent locations and goodies, unlockable costumes to customize in-game avatars, unobtrusively branded surreal power-up items (for example, defensive LaffyTaffy hula hoops to ward away ghosts), and five major 3D environments with imaginative animated factory machines and props. Each environment was further subdivided into nine explorable sections to maximize the player’s sense that they were moving through a fully realized factory — one that was fantastic and no doubt fictional, but which had legitimately been invaded by ghosts.

In addition to the game itself, which centered around collecting candy, solving riddles, and defeating ghosts through Match-3 games to ultimately track down Wonka, HitPoint helped to coordinate the sweepstakes which ran concurrent to the “32 Days of Wonkaween” campaign. Players were afforded daily entries to the sweeps by playing the game.