Research and Development

HitPoint provides research and development services for game publishers, industry clients, toy companies, and others. We build quick prototypes for our clients that can be used to test new use cases and/or technologies, enabling our customers to make informed decisions and set priorities.

When designing a product or prototype for its clients, HitPoint’s mantra is TEST and ITERATE. Playtesting is done with both paper and digital prototypes as early as possible in the product life cycle, adapting the design as often as necessary to ensure the high level of quality that HitPoint is known for and its clients insist upon.  HitPoint employs both internal and external testers, tuning important metrics such as usability, engagement, retention, fun factor, and win/lose balance.

Are you interested in testing some new technology or potential use case with your customers? If so, contact us about creating a prototype for you.