Ariella’s Blog

Imagine 6000 acres of meadowlands occasionally crisscrossed with stout wooden fences and narrow roads. Apart from some monuments and statues, there is little here to indicate the crucial role these softly rolling hills in Central Pennsylvania played during the Civil War. Cemetery Hill, Little Round Top, Devil’s Den, Seminary Ridge…on these solemn landmarks the Confederate…

We are thrilled and humbled that the National Institute of Health is supporting us with our second Small Business Innovation Research grant. It really is a dream opportunity and team. The corporate leadership at Explore is smart, focused, and energetic. Academics from Purdue University are providing the theoretical framework and research results. And the project…

Jonah Lehrer, my son and wonderful science writer, recently posted this blog. He gave me permission to copy it here. Between all of us, surely there is someone who can turn this eye-popping research into an actual product! The astragalus is the heel bone of a running animal. It’s an elegant part of the skeleton, so curved…

Can you believe this video has garnered almost 1 BILLION views? Ryan ToysReview is a phenomenon. Since 2014, “unboxing” channels on Youtube have changed the face of children’s television and altered the way kids discover new toys.  Mega star, Ryan, now 8 years old, generated 22 million dollars last year from his unboxing videos and…

AR is an impressive technology but until the launch of ARKit 2.0 last year, single-user experiences were the norm. Unfortunately, these early apps neither retained customers, nor monetized. (We know this from first-hand experience!) Since then, multiplayer apps, where people can share a virtual experience in real time, have gained steam. Players can affect the same environment…

Happy Holidays 2018! Last year around this time I announced that I was joining HitPoint Studios as President, after 20 years at Legacy Games. It was a momentous decision, made easier by the fact that Paul Hake, HitPoint’s CEO, and I had worked together on numerous projects previously. So how’s it gone? 2018 was, simply put, a…

What determines if an EdTech product is successful? The criteria are daunting. (1) It must teach something faster or better than is possible otherwise. (2) It must be relevant to the curriculum and teachers’ needs. (3) It must be affordable and accessible to all schools and students. (4) Ideally, it engages the student through experiential,…

Many companies with glitzy AR apps have come and gone; many educational use cases have been tried and discarded. Is Augmented Reality just the latest in an endless stream of educational technologies that don’t add up to more learning? Maybe. Beautifully rendered virtual images of the periodic table and human anatomy or spinning globes have failed to become standard…

When the first smart speaker was announced by Amazon in 2014, I was unambiguously enthusiastic about its potential with kids. I immediately approached Amazon, then later Google about creating skills/actions for Alexa and Google Home. Sadly, I was told by both companies that they weren’t interested in children’s content because of privacy/COPPA concerns. Since my…

I was thinking about how to summarize this podcast about my life and career, and kept coming back to “Shit Happens, Pivot.”  Basically I founded three companies in the interactive business, then went through gut-wrenching change about every five years in order to stay solvent. There were no roadmaps, no mentors…so naturally I made every…