Augmented Reality

Augmented Reality is a set of technologies that superimposes digital data and images onto the physical world. Though still in its infancy, AR is poised to enter the mainstream and disrupt companies in every industry.

AR Platforms

HitPoint has experience on all major mobile AR platforms – ARKit, ARCore, Vuforia, Lenovo Mirage, OpenCV, and Occipital – with deep knowledge of the potential as well as challenges of Augmented Reality.

HART – Our Cross-Platform AR Middleware

HitPoint has developed a useful and efficient multi-platform tool called HART – HitPoint AR Technology. HART provides access to native AR features in the leading AR platforms, using a unified C# interface. As a result, HitPoint’s engineers can efficiently exploit the best features of each of the various AR technologies, while implementing the code once cross-platform.

Some of our recent AR projects

  • Partnered with Caesars Entertainment to create a set of augmented reality mini-games for a new bar experience in The LINQ Hotel in Las Vegas. Using the bar coasters, five different fun AR multiplayer sports games can be played across separate devices, with the game results being integrated into the Caesars Palace mobile app.
  • Developed numerous retail use cases of AR with Walgreens and Google. Using detailed store scans, HitPoint determined the most efficient path through the store using AR, while displaying relevant virtual coupons along the way.
  • Created an ARKit, ARCore, Tango, and Lenovo Mirage app to explore the fun factor in “walk around” AR games. Crayola Color Blaster integrates physical space and virtual characters into hilarious paint-splatting gameplay.
  • Added many surprising AR character interactions to the popular Disney Magic Timer tooth-brushing app.
  • Partnered with Explore Interactive to create an educational circuit building app with physical cards and intuitive AR controls. Includes a combination of directed and sandbox play.
  • Designed an AR “Treasure Hunt” experience with the MGM Casino to engage and retain casino customers.
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Caesars Entertainment AR sports games

Augmented reality in retail

Walgreens wayfinding and promotions

Augmented reality game

Crayola Color Blaster

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Disney Magic Timer

explore

Explore Interactive circuit builder

Augmented reality wayfinding navigation

MGM Treasure Hunt