Meet Our Team

With over 25 engineers, artists, designers, and producers, HitPoint is one of the largest independent video game studios in Massachusetts, now with offices in Los Angeles.

Paul Hake

CEO

Since HitPoint’s inception, Paul has led the day-to-day operations at the studio and currently oversees the development of all of HitPoint’s independent and work-for-hire projects. Paul has a diverse educational background in computer science, graphic design, and business, from the University of Massachusetts at Amherst.

Since HitPoint’s inception, Paul has led the day-to-day operations at the studio and currently oversees the development of all of HitPoint’s independent and work-for-hire projects. Paul has a diverse educational background in computer science, graphic design, and business, from the University of Massachusetts at Amherst.

Ariella Lehrer

President

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A well-known game industry veteran, Ariella founded and managed three game companies, developing many casual games and simulations over the past 30 years. As President of HitPoint Studios, Ariella is now focused on the creation of serious games and unique use cases using Augmented Reality. Lehrer has a PhD. in Cognitive Psychology from Claremont Graduate University and writes frequently about technology and kids on her blog: www.ariellalehrer.com.

Andrew Duncan

Creative Director

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Andrew was Lead Producer for AR title Crayola Color Blaster and Game Designer/Creative Director for Kody Kapow Village Defender for Universal Kids. One of the creators of the TimePlay® interactive gaming platform that allows hundreds of people to play games together on big screens in movie theaters, Andrew designed and produced over a dozen games for this platform.

Kevin Kohler

Director of Engineering

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Kevin received his M.S. Degree in Computer Science from the University of Massachusetts and has been lead engineer on many games, including Disney Fairies: Hidden Treasure, Seaside Getaway, and Words in Space. He has trained, managed, and grown engineering teams across a broad range of platforms, game styles, and disciplines.

Eric Ciocca

Lead Engineer

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Eric has a M.S. Degree from the University of Massachusetts in Electrical and Computer Engineering. He loves to tinker with hardware and software and has worked on difficult computer vision projects for Hasbro, Google, PTC, and Persuasive Games. 

Pat King

Project Manager

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Pat's work includes crossover between audio, design and production, spanning from a recent launch of interactive music videos in VR using Google Cardboard, to designing/producing the award winning games The Secrets of Arcelia Island and AXE: MotoX.

Steve Forde

UI/UX Director

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Steve has led the visual and usability design on Hell Marys, Seaside Getaway, Fablewood, Dragons Adventure World Explorer, and briefly Disney Fairies Hidden Treasures. Steve has also been instrumental in the design improvements to Bejeweled and Plants vs. Zombies for PopCap.

Eli Nachtman

Game Engineer

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Eli has been instrumental in the development of three of HitPoint’s most recent AR projects, including the studios independent connected-toy project, The Keepers: Fairies of the Hidden World. Eli has also been working on the AR aspects of a series of toy prototypes HitPoint is developing for a major toy manufacturer.

Melissa Frechette

Game Engineer

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Melissa started working with HitPoint Studios in 2018. She makes great tea.

Andrew Wilkinson

Producer

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With a BS in Computer Science from Umass and Masters in Game Design, Andrew has been a valuable engineer on HitPoint’s AR projects including Color BlastAR and Dragons Adventure World Explorer. Now a producer, Andrew's experience as an engineer means he knows how to talk game design.

Jacob Muehlberg

Game Engineer

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Greenfield native with the power of pushing buttons.

Rick Luddy

Game Engineer

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Rick is a human from the planet Earth and is not a quantum clone.

Patrick Lee

Producer

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On top of being a producer on several of HitPoint's AR projects, Patrick also handles the social media accounts, distribution aspects, and game localization.

Lauren Salk

UI/UX Designer

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Lauren is a UX Designer and Artist who specializes in creating engaging user experiences. She joined the industry in 2008 to create content for Lord of the Rings Online, and later shifted her focus to UI and UX on Game of Thrones: Conquest, Start Trek: Timelines, and several other games. She is disturbingly obsessed with farming and idle games.